Given the early success of Project Makeover, expect more developers with similar pedigree and resources launching Match 3’s which will go beyond the conventional formula for hits in Q3 to Q4 2021.Charlie Gu’s (CEO Magic Tavern) interview excerpt: My assumption is that the game started out as a pure experimental prototype, for genre blending and combining more than one Meta type to test the trending foresights, gauging player reaction and tweaking on the go – a sentiment that seems to be true from Mr. This is not a ‘make or break’ gig for Magic Tavern who are already quite successful with their other games (Matchington Mansion, Tasty Treats, Jolly Jam) and have the backing of a powerhouse like AppLovin. I believe there is a reason why Project Makeover is more experimental than it’s peers and challenges the existing norms’s of Meta Match 3:
Conclusion Success by Design or Experimentation? It is again not very clear if the purpose is to gauge players interest in rich story lines or at later stage have some kind of branching or choice similar to interactive fiction games. There is way more emphasis then on other games in terms of ‘ episodic‘ video soap like content (seen above) which is unlocked at specific milestones within the gameplay. Project Makeover: Match 3 > Meta Match 3 > Meta Heavy Match 3īy lop siding the balance between Match 3 core and number of meta design loops a player has to engage with, player’s identify the game more intensely as dress up/decoration puzzle rather than Match 3 which partly accommodates historical player feedback of wanting more decoration & dress up in puzzle games (though the grind on the Match 3 is still there). Key distinction # 1 – Rise of the Meta Heavy Match 3: The first difference is unlike conventional meta match 3 games, project makeover is first in its class of a Meta Heavy Match 3 or MHM3 game. You can say that by now we know what the makeup of a conventional meta match 3 game looks like, but here is why Project Makeover is different: Key distinctions from conventional Meta Match 3 games. However, with Project Makeover, Magic Tavern is experimenting & pushing the meta match 3 envelope even more and combined with Applovin’s UA machine, it seems to be reaping rich rewards so far Magic Tavern is one of the many Applovin partner studio in which Applovin has a strategic investment.Ĭhina based Magic Tavern has previously developed top grossing meta match 3 hits like Matchington Mansion which belongs to second generation of meta match 3 games. Magic Tavern & AppLovin duo, the developers and publishers of Project Makeover are not unfamiliar with Meta Match 3 genre.
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Project Makeover not only hits these notes right by having a ‘ Conflict’ driven storyline which enmeshes story with core gameplay but also provides more episodic TV soap like video content which furthers the plot and gives players an idea of future plots, unlike any other Match 3 game yet. * Above are the conclusions from the third article published in November, 2020
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